We are back with a crowd favorite! Doorbelling Part II!!!
This weeks post is brought to us by one of our consultants fresh of the 2019 Elections with some much appreciated insight.
Do: Have your speech or “pitch” prepared and give it quickly. Obviously, you don’t want to be too quick but you don’t want to leave out any important info. Often voters will begin to close the door after about 30 seconds, so if you are prepared to hand them the literature right when they open the door and finish your speech in good time, you will get your message across to more people, and you may have more dialogue with voters. If the voter feels like your speech was quick, and they are curious to hear more, then you have a prime opportunity to sell your candidate’s message.
Don’t: Give a lengthy, drawn-out sales pitch. Voters have no idea how long your speech will be, and if they feel like you’re going to ramble for some time, they will close the door on you. You will not get your message across, and it will reflect poorly on the campaign.
Also, avoid overcompensating for this, and giving a speech that is too quick, and does not summarize your candidate’s platform. Voters need to hear your candidate’s whole message, and it needs to be worth their time to do so.
Do: Look presentable. This seems like a no-brainer, but for many young or inexperienced doorbellers, this is not common knowledge. Appearance goes a long way in terms of how a voter will approach you, or whether they will even answer the door in the first place.
Ideally, you should wear a campaign shirt for the candidate, and then neutral-colored pants, or shorts if it is warm. This is not a job interview, but remember that you are representing your candidate, and you want to come across as someone who the voter can relate with.
Don’t: Wear athletic shorts or ripped clothing. This gives the impression that you are inexperienced and may not know what you are talking about. A shabby appearance generally coveys that they don't care about their appearance. The voter will pick up on this, and they may be less receptive to talking to you or even answering the door.
Do: Learn some basic background information on your candidate, i.e. education, family, career background. Some of this may be on their mailers, but in case they are not, you should know it. Interested voters will ask you for some background info on your candidate, and you could lose out on votes if you drop the ball on this knowledge. Often, you will be well acquainted with your candidate, so this will be a non-issue, but in case you don’t know them as well, get to know a little bit about the person you are telling people to vote for.
Don’t: Blindly go door-to-door soliciting a candidate whom you know nothing about, other than what is on the mailer. Why even bother knocking if you’re just going to rehearse exactly what’s on the mailer? You might as well just stick them in the doorframe at that point. The purpose of doorbelling is to engage voters and to sell your candidate as the best option, and that is difficult if you do not know anything about your candidate. This goes for their platform as well.
Do: Have positive body language. Good posture and a smile go a long way in how receptive the voter will be to listening to what you have to say. Smiles are disarming, and people will feel more comfortable opening up the door to talk to you. Remember: Homeowners can usually see you from inside before you can see them from outside, so look excited to talk to them. If you seem excited to talk about your candidate, that may excite them to vote for your candidate. Standing tall and confident also tells the voter that you feel what you are doing is important, and not a waste of time. Before you even talk, they should get the idea that your candidate is someone worth considering.
Don’t: Rock back and forth, or shuffle your feet as you wait for the voter to come to the door. Doorbelling can be nerve-wracking, but the voter doesn’t need to know that. You should be confident in your candidate’s platform, and your ability to deliver their message to the voter. Along with nervous body language, is bored body language.
Doorbelling is tedious, and there are plenty of better things you could be doing on a Saturday. I understand that you understand that, and so does the voter, so why are you doorbelling, exactly? Your candidate must not be very exciting if you can’t even fake a smile. Many voters do not do their research on candidates, so your ability to sell them will make a huge difference. A campaign that cannot generate enthusiasm is surely not worth voting for, in the eyes of many people.